By Mary Ann Sircely Whether you’re designing for print or for online publication, you want your message to come through loud and clear. Your marketing materials should immediately grab a viewer’s attention when they visit your website or pick up a brochure. If your digital or printed pages are cluttered and busy, or at worst […]
Digital Design Blog
Start with a marketing strategy
If you truly want to improve the marketing of your business or nonprofit, and you still haven’t developed a marketing strategy, stop right now and develop one. Regardless of industry or trade, no matter how big or small, your organization needs a strategy to guide the ever-growing myriad of marketing decisions that confront you every […]
Six tricks to avoid typos in your marketing materials
Every time you publish something, from an email or blog post to a brochure or your website, you need to prove time and time again that you’re a capable professional worthy of earning someone as a new customer. It’s all about perception. You want your marketing materials to demonstrate your ability to communicate persuasively and […]
Secret of marketing success: Deliver ahead of schedule
A project that began one year ago finished up last week as the printer delivered cartons of books to a local community college. Everyone is happy: the professor coordinating the poetry anthology program, the group that spearheaded the project, the poets, the printer, and of course, our design and project management team. Why are they […]
Sowing the seeds of future opportunity
Some friends have asked — why a blog after 25 years? I guess I just can’t contain myself anymore. There are so many ideas I want to share—like the peas I planted last week, they are sprouting up all over and demonstrating great promise. My marketing communications company, Sircely Marketing & Design, has operated as a […]
Be enterprising
Twenty-five years is a momentous milestone. January 2012 marked the 25th anniversary of the founding of Sircely Marketing & Design. My company evolved over the years with an efficient and creative team, adapting to meet new technology, new demands and market needs. Essentially, every project boiled down to me – a quiet professional who loves […]