• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to footer navigation
sircely logo

Sircely Marketing + Design

Fresh concepts, inspired words + design

  • About
  • Work With Me
  • Portfolio
  • Blog
  • Contact

Zoom call or virtual fundraising event: What’s the difference?

zoom call vs virtual event

Let’s see what sounds more interesting:

A panel discussion … or a choreographed presentation?

A monotonous moderator … or an entertaining emcee?

Talking heads … or a story told with vivid imagery?

Regular Zoom calls, meetings and webinars have their place, but they don’t bring the sparkle of a glittering gala.

Think beyond a regular Zoom call, meeting or webinar if you’re taking a major fundraising event, like a gala, into the virtual space.

There’s no question: it can be tricky to replicate a festive party atmosphere online, but when you think outside the box and come up with a creative approach, you easily can take your fundraising event from blah to blast.

What’s the difference?

Zoom meetings are like a conference table. Participants can collaborate, see who else is there, jump in with a comment and share screens to bring more detail to the discussion.

Zoom webinars resemble an auditorium where a large audience can watch and listen to the presenter or a panel. In this format, the host maintains control of the presentation. Guests are muted and their video is off, but they can type in questions. Think city council meetings, conferences, lectures and concerts.

The first hurdle is to get people to *want* to attend, and if your event sounds boring, uninteresting or half-baked, it’s a much more difficult sell.

Obviously, online get-togethers can alternately produce snores or pure delight, and if your goal is to raise money, then aim to create an event that inspires your audience.

Here’s what you need

What makes a virtual event really sing? And what do you need to lay the groundwork for producing an event that exceeds your donation goals?

  • Commitment – The full support of your board, staff and volunteers, and a compelling theme tied to your purpose and mission.
  • Communication – Present your well-defined objective with clear expectations, directions and one call to action, all in a way that is totally on brand.
  • Connection – Bring key supporters and sponsors on board, use outcome-based videos to evoke emotion and spark meaningful engagement.
  • Coordination – Plan every detail for a seamless flow, including event-specific website content linked to your online fundraising platform.
  • Campaign – Create a comprehensive, multichannel promotion plan using a combination of digital, print and personal outreach that keeps supporters engaged before, during and after your event.

While a Zoom presentation can be an important component of your virtual fundraising, don’t rely on the platform alone to be able to convey the spirit of your event.

Whatever platform you choose, come up with a creative approach to take your fundraising event from blah to blast.

xo,
Mary Ann

 

Primary Sidebar

Featured Articles

  • Finally, a six-figure virtual event made easy
  • A sure way to lock out visitors
  • Zoom call or virtual fundraising event: What’s the difference?
  • Three keys to a successful virtual fundraising event
  • Have you helped a woman in small business lately?

Categories

  • Branding
  • Business Blogging
  • Customer Service
  • Design
  • Enterprising Marketing
  • Exceed Expectations
  • Graphic Design
  • It's in the Details
  • Leadership
  • Marketing Basics
  • Marketing Messages
  • Nonprofits
  • Sales
  • Virtual Events

Footer

About Us

Sircely Marketing & Design is a full service marketing communications agency with a breadth and depth of experience. Turn to Mary Ann Sircely for brand and marketing strategies, branding and logo design, website design and development, print and promotional materials.

More About Us

Connect with Us

Email: hello@sircely.com

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Get My Newsletter

Sign up for my newsletter,  where I share my best ideas on effective marketing techniques to boost your profits and grow your business.

Copyright © 2022 · Sircely Marketing & Design · All Rights Reserved · Privacy Policy

  • Home
  • About
  • Work With Me
  • Portfolio
  • Blog
  • Contact