You too can run a successful virtual event for your nonprofit, even if you’re not a tech whiz or a savvy producer. Keep reading if you or your organization find the barriers to a virtual event too overwhelming. Conventional wisdom dictates: A virtual event must be fancy and sophisticated to interest guests and raise a […]
Enterprising Marketing Blog
A sure way to lock out visitors
I’ll admit I was curious. And then things went sideways. Lovely invitations appeared in my inbox. During a month-long run-up to the event, notices were personal, casual, welcoming and consistent with the company’s brand. So I bravely stepped up and decided to drop in on the virtual party, even though I wouldn’t know any of […]
Zoom call or virtual fundraising event: What’s the difference?
Let’s see what sounds more interesting: A panel discussion … or a choreographed presentation? A monotonous moderator … or an entertaining emcee? Talking heads … or a story told with vivid imagery? Regular Zoom calls, meetings and webinars have their place, but they don’t bring the sparkle of a glittering gala. Think beyond a regular […]
Three keys to a successful virtual fundraising event
2020 required all of us to pivot in countless ways, as individuals and as organizations. This is particularly true for nonprofit administrators, who often rely on regularly scheduled events to generate fundraising dollars. To keep the lights on during the pandemic, nonprofits everywhere scrambled to convert their in-person events into virtual events, some with more […]
Have you helped a woman in small business lately?
It was the most frightening experience. My heart was pounding in my ears. I gently pushed my chair back and stood, trembling on the inside. I steadied myself and forced the words from my lips—my name, my business name, and a phrase about my writing and design services. As I sat down, a flash of […]
Tap into the power of anti-selling
By Mary Ann Sircely Wouldn’t you love to tap into the strength of powerful marketing materials so you never, ever need to make a cold sales call again? If you own a solopreneurship or work for a small business or nonprofit, chances are that you don’t have a salesforce working to break down buyer resistance […]