I’ll admit I was curious. And then things went sideways. Lovely invitations appeared in my inbox. During a month-long run-up to the event, notices were personal, casual, welcoming and consistent with the company’s brand. So I bravely stepped up and decided to drop in on the virtual party, even though I wouldn’t know any of […]
Marketing Messages
Tap into the power of anti-selling
By Mary Ann Sircely Wouldn’t you love to tap into the strength of powerful marketing materials so you never, ever need to make a cold sales call again? If you own a solopreneurship or work for a small business or nonprofit, chances are that you don’t have a salesforce working to break down buyer resistance […]