I’ll admit I was curious. And then things went sideways. Lovely invitations appeared in my inbox. During a month-long run-up to the event, notices were personal, casual, welcoming and consistent with the company’s brand. So I bravely stepped up and decided to drop in on the virtual party, even though I wouldn’t know any of […]
Branding
Secret of marketing success: Deliver ahead of schedule
A project that began one year ago finished up last week as the printer delivered cartons of books to a local community college. Everyone is happy: the professor coordinating the poetry anthology program, the group that spearheaded the project, the poets, the printer, and of course, our design and project management team. Why are they […]