2020 required all of us to pivot in countless ways, as individuals and as organizations. This is particularly true for nonprofit administrators, who often rely on regularly scheduled events to generate fundraising dollars. To keep the lights on during the pandemic, nonprofits everywhere scrambled to convert their in-person events into virtual events, some with more […]
marketing strategy
Start with a marketing strategy
If you truly want to improve the marketing of your business or nonprofit, and you still haven’t developed a marketing strategy, stop right now and develop one. Regardless of industry or trade, no matter how big or small, your organization needs a strategy to guide the ever-growing myriad of marketing decisions that confront you every […]