This print advertisement for DeLuca Homes (one of our all-time favorites) was wildly successful for the home builder.
We identify prospects and use strategic or niche marketing to target them directly, using language and images that speak to them in a personal way.
This particular ad brought stunning results. When we started working with DeLuca Homes, traffic at this new community was very light. On the weekend that the “Muddy But Grand” ad ran, it brought 60 qualified prospects interested in a home priced at $700,000. The community sold out almost immediately.