By Mary Ann Sircely Wouldn’t you love to tap into the strength of powerful marketing materials so you never, ever need to make a cold sales call again? If you own a solopreneurship or work for a small business or nonprofit, chances are that you don’t have a salesforce working to break down buyer resistance […]
Marketing Basics
One quick fix can clarify your marketing message
By Mary Ann Sircely Whether you’re designing for print or for online publication, you want your message to come through loud and clear. Your marketing materials should immediately grab a viewer’s attention when they visit your website or pick up a brochure. If your digital or printed pages are cluttered and busy, or at worst […]
Start with a marketing strategy
If you truly want to improve the marketing of your business or nonprofit, and you still haven’t developed a marketing strategy, stop right now and develop one. Regardless of industry or trade, no matter how big or small, your organization needs a strategy to guide the ever-growing myriad of marketing decisions that confront you every […]
Secret of marketing success: Deliver ahead of schedule
A project that began one year ago finished up last week as the printer delivered cartons of books to a local community college. Everyone is happy: the professor coordinating the poetry anthology program, the group that spearheaded the project, the poets, the printer, and of course, our design and project management team. Why are they […]