Twenty-five years is a momentous milestone. January 2012 marked the 25th anniversary of the founding of Sircely Marketing & Design. My company evolved over the years with an efficient and creative team, adapting to meet new technology, new demands and market needs. Essentially, every project boiled down to me – a quiet professional who loves to write and design (at the same moment if possible), painting a canvas to communicate each client’s powerful marketing message.
Over the years, I’ve witnessed remarkable changes while many things remained the same. Old rules form the foundation for most new marketing tactics. Tried and true methods still exist beneath the frenzied pitch of social media and online marketing.
Enterprising Marketing is for those who want to grow their businesses—it applies to business owners and managers, nonprofit administrators, solopreneurs and start-ups. For those who are enterprising marketers, the common thread is possession of an independent, energetic spirit along with the drive to work hard and make things happen.
But energy and action needs direction. With a few exceptions, most of the advice I read is difficult to follow or burdensome to implement, and almost always loaded with marketing jargon. My goal is to clarify and demystify the marketing process. I want to explain the terms in plain English and help you tell your story, empowering you to make the most of every opportunity to grow your business.
Out here in the Pacific Northwest, everything grows, even with challenging circumstances. On the tall seaside bluffs and rock faces, life is literally on the edge. There’s a groundswell of energy and hope as life clings to a precipice, sprouts in dicey and unlikely places, and illustrates rugged determination, persistence and perseverance.
All of these qualities apply to Enterprising Marketing, and they converge to help make your campaign/outreach particularly remarkable. Get noticed in unusual places. Stick to your marketing plan, because results follow persistence and perseverance. Sometimes, it’s imperative to go where no one has been before.