By Mary Ann Sircely Whether you’re designing for print or for online publication, you want your message to come through loud and clear. Your marketing materials should immediately grab a viewer’s attention when they visit your website or pick up a brochure. If your digital or printed pages are cluttered and busy, or at worst […]
Archives for May 2012
Start with a marketing strategy
If you truly want to improve the marketing of your business or nonprofit, and you still haven’t developed a marketing strategy, stop right now and develop one. Regardless of industry or trade, no matter how big or small, your organization needs a strategy to guide the ever-growing myriad of marketing decisions that confront you every […]